Anyone who passes in front of Expo Center Norte will notice that our façade has received red lighting. The goal? Draw attention to the demands of events and business fairs in the city of São Paulo and, at the same time, promote a message of optimism and union in the sector.
One of the segments most affected by the pandemic, the event market is responsible today for 12.93% of GDP and for 25 million jobs. We continue to face many uncertainties for the resumption of our activities.
In addition to the Expo Center Norte, the Transamerica Expo Center, the São Paulo Expo and the Frei Caneca Convention Center also participate in the action and have their façades illuminated.
It is worth stressing that the red lights will be maintained until the first business fair is held in the capital of São Paulo, when green lights will be projected in our exhibition and convention centers, symbolizing the resumption of business.
