Selection brings titles with lessons on planning, marketing, strategy and much more.
Holding an event requires several steps of organization, planning, structure and investment. For this reason, it is always good to be aware of the latest trends, news and what is happening in the market. Whether it is to start a new event or to reframe and innovate the existing ones, it is fundamental to study and be in touch with people who know a lot of the subject and might contribute.
In the world of the events market, there are several specialists and a very interesting reference list which will help when it comes to deciding what to apply or not for your event. That is why we have a list of titles that will help you with the organization, with the strategy or even bring you inspiration for your next endeavor. Check it out!
1. Organização de eventos: teoria e prática
Author: Maria Cecília Giacaglia
Publisher: Cengage Learning
Language: Portuguese
The first book on our list brings valuable content for students and professionals who aim at reaching or who already have leadership positions in the event planning area. Written by Maria Cecília, the title presents an unprecedented strategic management model designed and successfully employed by the author in many companies. The book highlights the importance of setting goals as well as using event planning techniques associated with the marketing strategy. As you read through the pages, you’ll find out advantages and disadvantages of hiring companies that specialize in organization.
2. Organização de eventos: procedimentos e técnicas
Author: Marlene Matias
Publisher: Manole
Language: Portuguese
This is a recommendation for the ones who want to leaning about event organization procedures and techniques. The author describes concepts and strategies for the development of the planning and organization activities. The content is easy to understand as it mixes theory and practice. The book still describes the evolution of the segment and its current relation with the tourism industry. For professionals, students and professors involved in the tourism and hospitality areas, this is a must read in the corporate events area.
3. Planejamento estratégico de eventos: como organizar um plano estratégico para eventos
Authors: Hélio Afonso Braga de Paiva, Marcos Fava Neves
Publisher: Atlas
Language: Portuguese
A book ideally made for people whose objective is to be a modern professional. With a script that stimulates that application of techniques for the development of a plan, the book has examples of strategic actions that have proven to work at events throughout the country. With accessible and interactive language and content that combines theory and practice, the book is a guide for those who wish to strategically plan successful events.
4. Eventos: como criar, estruturar e capturar recursos
Author: Maria Cecília Giacaglia
Publisher: Thomson
Language: Portuguese
This is a good option to clarify questions about the creation, structuring and resource gathering. Maria Cecília, with a direct style, brings practical solutions for the most important steps of this area’s activities. Also, the book presents the material in a didactic way and the content is illustrated by data and images that add up to the reading. In the conclusion of each chapter, the author proposes a series of activities so that the reader can explore, in practical terms, what happens in reality and keeps up to date – exercises that can be used to engage simulations and discussions to enrich the learning experience.
5. Patrocínio a eventos – a sinergia da comunicação integrada de marketing
Author: Rosana Zan
Publisher: Difusão
Language: Portuguese
The book, divided into 8 chapters, approaches topics such as the importance and power of communication for the establishment of brands and the several elements that induce and drive success. All these themes are dealt with concepts, theories, examples and results. The reader will still find a sort of a manual with recommendations, steps and guidelines so that the sponsorship is done effectively present success stories like Skol Beats, Bradesco and Petrobras.
6. O poder do marketing de exposições
Author: Barry Siskind
Publisher: Senac
Language: Portuguese
The 6th book about corporate events in our list is a real practical-theoretical guide to accomplish tasks without undesired obstacles and to reach set targets and goals. The content is helpful to manage events once it presents readers all the steps for an exhibition events, with spreadsheet models that aid the organization and measurement of results.
7. Intentional event design: our professional opportunity
Author: Tahira Endean
Publisher: Createspace Independent Pub
Language: English
The book approaches the importance of knowing the public to achieve the best results e details how crucial it is to connect with participants before, during and after the event. It is an ideal material for professionals who wish to develop a trust relationship and, through that, have an engaged public. The author presents tools and innovative ideas using technology and digital marketing.
8. Event design handbook: systematically design innovative events using the #Eventcanvas
Authors: Roel Frissen, Ruud Janssen & Dennis Luijer
Publisher: BIS
Language: English
In this book, the writers discuss the event design, a novel technique in the market which utilizes methods of design thinking and service design to promote remarkable experiences. Written in English, the book’s language is easy to be understood by the industry’s specialists or beginners. Still, there are also real case studies and tips for corporate events.
9. Marketing de eventos: como promover com sucesso eventos, festivais, convenções e exposições
Author: Leonard H. Hoyle Jr.
Publisher: Atlas
Language: Portuguese
The next book about corporate events is directed at marketing professionals who also organize events. The material gathers practical methods with new technologies and trends in the market focused on the interest of the general public. With it, you learn to make your events more profitable. All the information presented in the book are based on the 30 years of experience the author has as a leader in the organization and management of important events.
10. Manual de organização de eventos: planejamento e operacionalização
Author: Luiz Carlos Zanella
Publisher: Atlas
Language: Portuguese
The book proposes the presentation of planning and operationalization in a unique way. It doesn’t matter if you are an events or tourism professional or if you desire to work in the segment, the book has a format that is easy to be understood by all kinds of readers. All written to make the public reach a level of excellence in service providing.
In this post, we have only talked about 10 books, but there is a lot of information and knowledge around the event world to be spread and make the market better and better. Leverage this moment of events on hold to get yourself ready and resume activities the best possible way.
